LifeAfter is General Electric’s New Podcast
GE Podcast Theater is an experimental partnership in branded podcast production between General Electric, Panoply, and the BBDO advertising agency. GE Podcast Theater has launched a new podcast called LifeAfter. It comes after the first GE Podcast Theater podcast, The Message, but is not a sequel.
LifeAfter is a 10 episode thriller. The main character is Ross, who is a low level employee at the FBI. Ross spends his days conversing online with his wife Charlie – who died eight months ago. The technology behind this digital resurrection leads Ross down a dangerous path that threatens his job, his life, and maybe even the world.
New episodes of LifeAfter will be release every Sunday. At the time I am writing this blog, there is an introductory episode and LifeAfter episode 1 available. The Final 4 episodes will be available each night this week from Tuesday Through Friday. The Saga will end this week!!
The Message website has a disclaimer that clarifies that the medical technologies and treatments that are in the podcast are fictional. There is a link to where people can learn more about the real technology that GE is working on in the ultrasound therapy space. In other words, The Message was, essentially, a creative form of advertisement that didn’t feel like an ad. The unexpected popularity of The Message is potentially what made LifeAfter possible.
Content retrieved from: http://podcasternews.com/2016/11/18/lifeafter-is-general-electrics-new-podcast/.